The rise of older models
Jess Cartner-MorleyGuardian.co.uk Tuesday July 13th
The fashion industry is over its obsession with youth. Suddenly, the hottest models are 40-plus. Jess Cartner-Morley salutes the arrival of the age of experience.
The new visibility of older models is part of a shift in fashion from fantasy to wearability. For the past 10 years, one adjective has reigned supreme above others in fashion. If it was good – whether it was a model, a dress, a handbag, a cocktail – it was “fabulous”. Fabulous, in the Oxford English Dictionary, has two meanings: extraordinary, and also “having no basis in reality; mythical”. Our obsession with fabulousness was always very much about a yearning for the impossible, a boomtime obsession with pushing boundaries. The word feels, now, like a compliment from another era.
Is there hope for the Fashion World yet? All of you – and that I feel means 90% of us – who are not a 16 year old size 0 – perhaps we will in the not too distant future, be able to buy fashion clothes, not just hope to fit into something that could be considered fashionable.