The uniforms for the 2012 British Olympic team, designed by Stella McCartney, were unveiled back in March, and the immediate reaction was to say the least, mixed.
McCartney said that the uniforms started with a meditation on the Union Jack, the flag of Great Britain. “For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design, but also to modernise it and present it in a contemporary way,” she said. “Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”
To that end, McCartney infused her athletic gear with the same attention to detail and craftsmanship that goes into her ready-to-wear pieces. The entire kit, which is composed of nearly 600 different pieces created in collaboration with Adidas, will be distributed to the over 900 athletes who make it on the team.
The BBC News reported the unveiling of the uniforms by stating:
Where Stella McCartney has excelled in her collaboration is in understanding how to create the perfect mix of sportswear functionality with fashion edge.
Since first collaborating with Adidas in 2004, Stella has shown she understands the mix needed to create directional fashion focussed sportswear that looks equally at home in the gym as it does in a club or on the street.
Using blue as a dominant colour has received some negative coverage but as a designer you have to make the whole range cohesive.
This is done by choosing a main colour and having accent colours, which is what Stella has done with the red, otherwise you effectively end up being wrapped in the flag.
Comments from the athletes that tried out the kit ranged from:
“It needs to be lightweight, which it is,” he said. “It needs to be aerodynamic and it is.”
“There is no flapping about so, from a performance perspective, it’s exactly what we were looking for.”
“The colours are different but it’s definitely British. I get excited putting it on. It has the Olympic rings on and that gives you pride.”
So all in all, the athletes approved. Lets hope they perform with success in London. All eyes will be on them.